Transforming veterinary leaders across a growing network
Supporting leadership growth and seamless transitions for veterinary practice managers across a growing network of partner practices.
A network growing faster than its leaders
Heartland Veterinary Partners was scaling rapidly through acquisitions, bringing dozens of independent veterinary practices under one umbrella. But each practice came with its own culture, its own way of doing things, and leaders who had spent decades as solo practitioners, not corporate managers. The gap between clinical excellence and operational leadership was widening with every new partner practice.
Generational tensions compounded the challenge. Founding veterinarians approaching retirement struggled to let go, while younger staff pushed for modern work-life boundaries. Practice managers promoted for their clinical skill lacked the tools to navigate performance conversations, team conflict, or strategic planning. Without intervention, Heartland risked losing the very people it needed most during a critical growth phase.
Coaching built for the realities of veterinary leadership
Heartland launched Boon Scale with a dual focus: developing practice managers into confident leaders and supporting founding veterinarians through emotional ownership transitions. Coaches were matched based on healthcare and leadership experience.
Program Design
Measurement & Reporting
“We needed a partner who understood that our leaders are clinicians first. Boon designed a program that respected their schedules, their expertise, and their unique challenges, rather than forcing them into a generic corporate framework.”
Measurable impact across 18 months
Over 18 months, Heartland saw dramatic improvements in leader retention, practice alignment, and employee satisfaction across their partner network.
Leadership Readiness
360 Upward Feedback sessions created a constructive feedback culture that drove greater trust between practice staff and leadership, improving alignment on strategic goals across the network.
Retention & Stability
100% of program participants were retained through the full engagement, providing Heartland with the leadership continuity needed during a period of rapid acquisition and integration.
“The coaching gave our practice managers permission to be vulnerable about what they did not know. That openness changed the culture in our practices. Leaders started asking for help instead of hiding behind closed doors, and their teams noticed immediately.”
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Built for how people actually grow.
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