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Boon Grow

Transforming veterinary leaders across a growing network

Supporting leadership growth and seamless transitions for veterinary practice managers across a growing network of partner practices.

Industry
Veterinary Healthcare
Company Size
2,500+ employees across partner practices
Program Duration
18 months
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How Boon Helped Heartland Vet Partners Grow Leaders at Scale
How Boon Helped Heartland Vet Partners Grow Leaders at Scale logo
The Challenge

A network growing faster than its leaders

Heartland Veterinary Partners was scaling rapidly through acquisitions, bringing dozens of independent veterinary practices under one umbrella. But each practice came with its own culture, its own way of doing things, and leaders who had spent decades as solo practitioners, not corporate managers. The gap between clinical excellence and operational leadership was widening with every new partner practice.

Generational tensions compounded the challenge. Founding veterinarians approaching retirement struggled to let go, while younger staff pushed for modern work-life boundaries. Practice managers promoted for their clinical skill lacked the tools to navigate performance conversations, team conflict, or strategic planning. Without intervention, Heartland risked losing the very people it needed most during a critical growth phase.

67%
Managers with no formal leadership training
3.2 yr
Average practice manager tenure before turnover
41%
Reported feeling unprepared for management role
Boon's Approach

Coaching built for the realities of veterinary leadership

Heartland launched Boon Scale with a dual focus: developing practice managers into confident leaders and supporting founding veterinarians through emotional ownership transitions. Coaches were matched based on healthcare and leadership experience.

Program Design

Matched practice managers with coaches experienced in healthcare leadership
360 Upward Feedback sessions to build trust between staff and leadership
Tailored support for founding veterinarians navigating phased retirement
Flexible scheduling around clinical hours and practice demands

Measurement & Reporting

Pre/post leadership competency assessments for all participants
Session satisfaction surveys after every coaching session
Retention and engagement tracking across partner practices
Aggregate dashboards for HR with individual privacy protected

We needed a partner who understood that our leaders are clinicians first. Boon designed a program that respected their schedules, their expertise, and their unique challenges, rather than forcing them into a generic corporate framework.

Angela DeputyChief Human Resources Officer, Heartland Veterinary Partners
The Results

Measurable impact across 18 months

Over 18 months, Heartland saw dramatic improvements in leader retention, practice alignment, and employee satisfaction across their partner network.

100%
Participant Retention
Every program participant stayed through the full engagement
97%
Session Satisfaction
Average rating across all coaching sessions
43%
Work-Life Balance
Improvement in employees' ability to balance personal and professional demands
23%
Workplace Satisfaction
Increase in overall workplace satisfaction scores

Leadership Readiness

360 Upward Feedback sessions created a constructive feedback culture that drove greater trust between practice staff and leadership, improving alignment on strategic goals across the network.

Most requested topics
Performance conversations, Generational communication, Strategic planning

Retention & Stability

100% of program participants were retained through the full engagement, providing Heartland with the leadership continuity needed during a period of rapid acquisition and integration.

HR leadership feedback
"We finally have leaders who feel equipped to lead, not just manage."

The coaching gave our practice managers permission to be vulnerable about what they did not know. That openness changed the culture in our practices. Leaders started asking for help instead of hiding behind closed doors, and their teams noticed immediately.

Angela DeputyChief Human Resources Officer, Heartland Veterinary Partners

Built for how people actually grow.

Boon is leadership infrastructure designed around human behavior, not tools or programs. So growth holds up as organizations scale.

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