Same goal. Different approach.

Many of the companies we talk to aren't unhappy with BetterUp's coaching. The challenge is usually around measurement and customization. They can see that employees like their coaches, but they can't connect coaching to their competency framework, involve managers in the development process, or present outcome data that leadership finds compelling. If those are gaps you're experiencing, a conversation with Boon is worth 30 minutes.

We have 270+ certified coaches serving clients globally. For most organizations, the question isn't "how many coaches do you have?" It's "can you match my people with coaches who understand their role, their context, and the decisions they're actually facing?" Our matching is built around organizational context, not just personality fit. BetterUp has a larger network, which can matter for very large global deployments across dozens of languages simultaneously.

We take AI seriously. Our practice space lets employees run AI-powered roleplays on specific scenarios tied directly to their coaching goals, so development continues between sessions. AI also powers our coach matching, surfaces insights, and helps coaches prepare. The difference is philosophy: BetterUp Grow is designed to replace human coaching at scale with AI-first interactions. We built AI to extend and reinforce the human coaching relationship. Both approaches have merit. It depends on whether you want AI as the primary modality or as a force multiplier for your coaches.

BetterUp's enterprise pricing isn't publicly disclosed, so direct comparison is difficult. What we can say is that our usage-based model means you're paying for coaching that actually gets used. For organizations where coaching utilization is a challenge, that alignment matters. We're transparent about pricing early in the conversation so you can evaluate the investment before committing to a lengthy sales process.

At the start of a coaching engagement, the manager, employee, and coach sit down together to align on development goals. At the end, they reconvene to review progress. In between, managers have access to a dashboard showing aggregate participation and competency trends for their team. This isn't surveillance. It's giving managers the context they need to reinforce what coaching is building, without breaking confidentiality.

We serve enterprise customers across industries including financial services, technology, and professional services. We're SOC 2 compliant, and our platform is built on enterprise-grade infrastructure. We're transparent about our size. We're not a 4,000-person company. But for many buyers, that's a feature, not a bug. You get a partner who's responsive, who knows your program deeply, and who can iterate on the product when your needs evolve.